- Competitive analysis, PR target setting
- Personal brand packaging: conceptbook with meanings, press kit.
- Choice of promotion tools: online and offline conferences, business clubs, YouTube channel
Solid expert in niche (company turnover in 2023 1.4 billion roubles) — to build a personal brand base to promote and get into publicity
Event planner with fixed agreements (10 speeches), member of CEO Club 500, personal YouTube channel
- Competitive analysis
- Creating the brand's semantic basis
- New products, solutions, and renewal of the project team
Own business with profitability up to 5 million rubles per year, 2 years unsuccessfully tried to overcome the financial ceiling, the growth of marketing costs gave the same results — to find the problem roots
x2 increase in business profitability in 4 months
- Competitive analysis
- Creating a guide map of meanings
- Choosing channels for promotion: social networks, business card site, outdoor advertising
- Packaging a showcase, mini-site, 2 lead magnets
Go from random to predictable outcome
Recognizable brand, closed schedule on an increased check without leaving the warm circle for 1 month
- Competitive analysis
- Creating a guide map of meanings for positioning
- Developing a product line
- Creating a system for attracting, engaging and retaining customers
Own successful offline practice with high variability
of results — a request for scale
Own online school "Vertical Creativity", launch schedule for 4 online courses, income of 2-3 million from each launch (x6 to the first online experience)
- Competitive analysis
- Creating a guide map of meanings and a personal brand promotion strategy
Go into independent practice offline and online
Start of a completely independent practice offline and online, reduction of working hours by 50%, growth of the check to 300-500 thousand rubles per month (x17 times), launch of my own line of fitness clothing
Creating a guide map of meanings for positioning and personal brand development strategy - identified key interests in work (communication and leadership, development of a creative concept), formed an image of a dream job, found internal resources for transforming a hobby into a source of income
Your annual festival - several years in a row, a decline in indicators: the number of participants, involvement, average check, debts - to give an understanding of what to do next
Changing profile and transitioning to the profession of illustrator, working with top animation studios and government orders for high checks